Last week, in Milton Glaser's class, we were asked to design a poster that would act as a deterrant to a particular action or habit. If you hate smokers, make an anti-smoking poster. If you hate people spitting on the sidewalk, make an anti-spitting poster. You get the idea. Claire and I decided that I should tackle our number one pet peeve: child fatties. Every day I see some little obese tubbo knocking back a coke or being fed a Big Grab bag of chips by their indifferent parents. THE FATTIES MUST STOP.
We scoured the Internet for pictures of fat kids, but in the end all of my ideas seemed to cruel and not exactly effective persuasive statements to convince fatties to put down the M&M's and back away slowly. My cube mates at the studio didn't seem to think my original slogan was all that funny: "Hey fatties, maybe it's time for some diet and exercise." In the end, I abandoned childhood obesity and joined the big tent fight of diabetes and obesity in general. My idea required a 15" x 20" illustration board and about $25 of high fructose corn shit. The pictures below are a brief documentation of the construction process, the final poster and an extra goof thrown in for good measure.